︎2ND TRY LLC
Brand Identity System, Web Design, Graphic Design
ROLE
Art Direction, Research, Concept, Design, Development
2nd Try
Brand Identity System, Web Design, Graphic Design
ROLE
Art Direction, Research, Concept, Design, Development
BRIEF
The Try Guys, an entertainment group focused on producing content for YouTube, launched a new streaming service as a home for exclusive content. Moving away from their old format and introducing a brand new cast in their videos, they needed a new brand identity system and web design that builds on but remains distinct from their existing visuals. Most of all, it must still convey their trademark brand of diversity, inclusivity and comedy that relates to their audience’s passions and identities.
VIEW THEIR SITE︎︎︎
The Try Guys, an entertainment group focused on producing content for YouTube, launched a new streaming service as a home for exclusive content. Moving away from their old format and introducing a brand new cast in their videos, they needed a new brand identity system and web design that builds on but remains distinct from their existing visuals. Most of all, it must still convey their trademark brand of diversity, inclusivity and comedy that relates to their audience’s passions and identities.
VIEW THEIR SITE︎︎︎
LOGO
The logo is a new take on The Try Guys’ old mascot, Stompy the triceratops. We decided to maintain its presence as an icon that their loyal fanbase could recognize.
We paired it with our brand colors and an undulating gradient in our logo animation to show it being formed, or rebirthed in its new shape.
We paired it with our brand colors and an undulating gradient in our logo animation to show it being formed, or rebirthed in its new shape.
BRAND COLORS
SHOW POSTERS
Now that their content has moved into a streaming format, their current show posters needed a refresh. 2nd Try has a variety of shows, ranging from comedy, competitions, food reviews, and game shows.
