︎BANDCAMP
Brand Identity System, Campaign and Art Direction, Graphic Design
ROLE
Art Direction, Research, Concept, Design, Development
Bandcamp: Make It Yours
Brand Identity System, Campaign and Art Direction, Graphic Design
ROLE
Art Direction, Research, Concept, Design, Development
CONTEXT
Bandcamp is a digital music distribution service and platform where artists thrive through the direct support of their fans. Most of their audience are independent artists or niche communities from all genres, backgrounds and countries. They defy music streaming conventions through its people-first approach, with a radical approach in music retailing and unprecedented activism.
CONCEPT
This new identity focuses on giving Bandcamp a distinct personality to reflect its independent roots, elevating the brand and increasing its accessibility. The new look is inspired by underground publications and DIY culture.
Bandcamp is a digital music distribution service and platform where artists thrive through the direct support of their fans. Most of their audience are independent artists or niche communities from all genres, backgrounds and countries. They defy music streaming conventions through its people-first approach, with a radical approach in music retailing and unprecedented activism.
CONCEPT
This new identity focuses on giving Bandcamp a distinct personality to reflect its independent roots, elevating the brand and increasing its accessibility. The new look is inspired by underground publications and DIY culture.
*speculative concept done at ArtCenter College of Design
LOGO
The
logo represents the creativity and individuality of Bandcamp’s users. The ink
traps and imperfect edges of the font references letterpress printing.
It brings a sense of do-it-yourself attitude and being in touch with your craft to the digital space, evoking ideas of independent thought, underground subcultures and art-making.
The animations expand on that through its choppy, mismatched, punk-esque nature.
It brings a sense of do-it-yourself attitude and being in touch with your craft to the digital space, evoking ideas of independent thought, underground subcultures and art-making.
The animations expand on that through its choppy, mismatched, punk-esque nature.
BRAND ELEMENTS
IDENTITY POSTERS
CONTENT POSTERS
WEBSITE
MOBILE APP
SOCIAL MEDIA
