PROGRAMS︎︎︎InDesign, Photoshop, Illustrator
Boston Dynamics is an American robotics research and design company
known for its high-performance and high-mobility robots. They focus on
developing robots that can go where people can go - their legged designs
are inspired by nature. Their robots aid humans in industrial,
commercial and research settings. Their mission is to design a future
that changes the way we think about robots and mobility.
This rebrand is inspired by the personalities of Boston Dynamic’s robots
that set them aside from other robotics companies. Focusing on the
human qualities of the robots, the brand is shifted into something more
approachable, bold, and contemporary. Bright colors and illustrations
bring out human qualities that exist alongside the mechanical, becoming
central to creating a confident and unique voice that sets Boston
Dynamics apart as an industry leader.
ROLE︎︎︎Individual project; Research, Concept, Design, Illustration, Development
SPECIAL THANKS TO︎︎︎Gerardo Herrera, instructor
LOGOThe logo is inspired by modularity and the idea of building blocks and
modularity. Boston Dynamics builds upon its legacy
robots to create better robots who fit into roles that aid people and
enhance operations. The logo is inspired by diamond plates reminiscent
of industrial settings.
The website features Boston Dynamics’ robots and the resources and support that the company offers to its customers. Each robot has a dedicated page that details its features.
The office is designed to involve Boston Dynamics’ employees in its core values. It also shows guests and potential business partners insight into the company’s attitude and its unique, modern approach to robotics.
The hypothetical event features signage inside and outside the venue that follows the same identity.
An interactive wall showcases Boston Robotics’ past and current robots, highlighting more details as people walk past.
Incorporating the brand identity into Boston Dynamics’ various coordiation and operations such as transportation and uniforms.