︎DEPOP
Every Mark
Style Frames, Campaign Design and Art Direction
ROLE
Concept and Story, Character Design, Storyboard, Illustration
Every Mark
Style Frames, Campaign Design and Art Direction
ROLE
Concept and Story, Character Design, Storyboard, Illustration
BRIEF
Design style frames conceptualizing an ident for a company, in this case Depop.
CONCEPT
Depop is used to sell secondhand clothes and accessories. This sequence focuses on the memories attached to pieces of clothing. When you buy pre-loved clothing, there is a meaningful history behind it that you might not know about. We follow our character’s beloved jacket through a series of match cuts that take us through their life and relationship.
Design style frames conceptualizing an ident for a company, in this case Depop.
CONCEPT
Depop is used to sell secondhand clothes and accessories. This sequence focuses on the memories attached to pieces of clothing. When you buy pre-loved clothing, there is a meaningful history behind it that you might not know about. We follow our character’s beloved jacket through a series of match cuts that take us through their life and relationship.
*speculative concept done at ArtCenter College of Design
PROCESS
MOODBOARD
IDEATION
I started ideating with a mindmap and sketches before settling into this
idea. I was toying with concepts about self-expression, social media,
and authenticity. I decided to go with something more sentimental,
basing the idea off a jacket of my mom’s that she gave to me.
CHARACTER DESIGN
STORYBOARD SKETCHES
FIRST PASS
