Every Mark
Style Frames, IllustrationPROGRAM
︎︎︎Photoshop
BRIEF
Design style frames conceptualizing an ident for a company, in this case Depop.
CONCEPT
Depop is used to sell secondhand clothes and accessories. This sequence focuses on the memories attached to pieces of clothing. When you buy pre-loved clothing, there is a meaningful history behind it that you might not know about. We follow our character’s beloved jacket through a series of match cuts that take us through their life and relationship.
Design style frames conceptualizing an ident for a company, in this case Depop.
CONCEPT
Depop is used to sell secondhand clothes and accessories. This sequence focuses on the memories attached to pieces of clothing. When you buy pre-loved clothing, there is a meaningful history behind it that you might not know about. We follow our character’s beloved jacket through a series of match cuts that take us through their life and relationship.
ROLE
︎︎︎Individual project; Concept, Story, Character Design, Storyboard, Illustration
︎︎︎Individual project; Concept, Story, Character Design, Storyboard, Illustration
MOODBOARD
IDEATION
I started ideating with a mindmap and sketches before settling into this
idea. I was toying with concepts about self-expression, social media,
and authenticity. I decided to go with something more sentimental,
basing the idea off a jacket of my mom’s that she gave to me.
CHARACTER DESIGN
For this sequence, I wanted to design characters that feel like they would use Depop. Depop is very bold, and going with a sentimental route meant I needed extra care to make sure the brand feels represented.
For this sequence, I wanted to design characters that feel like they would use Depop. Depop is very bold, and going with a sentimental route meant I needed extra care to make sure the brand feels represented.
STORYBOARD SKETCHES
FIRST PASS
