2nd Try

Identity System, Graphic Design, Web Design

PROGRAMS
︎︎︎InDesign, Photoshop, Illustrator BRIEF
The Try Guys, an entertainment group focused on producing content for YouTube, launched a new streaming service as a home for exclusive content. Moving away from their old format and introducing a brand new cast in their videos, they needed a new brand identity system and web design that builds on but remains distinct from their existing visuals. Most of all, it must still convey their trademark brand of diversity, inclusivity and comedy that relates to their audience’s passions and identities.

VIEW THEIR SITE︎︎︎

ROLE
︎︎︎Art Direction, Research, Concept, Design, Development

COLLABORATORS
︎︎︎Sarah Oh ︎︎︎
︎︎︎Yewon Kim ︎︎︎

LOGO
The logo is a new take on The Try Guys’ old mascot, the Try-ceratops. We decided to maintain its presence as an icon that their loyal fanbase could recognize.

We paired it with our brand colors and an undulating gradient in our logo animation to show it being formed, or rebirthed in its new shape.

BRAND COLORS
Each member of The Try Guys had a color associated with them. We took those colors as a callback to their past, tying it all together through a calm but vivid teal.

Additionally, the colors come together to form a gradient that serves as another branding element.

SHOW POSTERS

Now that their content has moved into a streaming format, we also needed to create new unique logos and artwork that act as banners and posters representing each show on their roster.

SKETCHES

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