Haribo

Style Frames
Brief
Create logo reveal style frames for Haribo, a confectionary company famous for their gummy candy. The concepts must fit into Haribo’s identity and history.

Concept

Using misdirection and humor, this sequence shows an eclipse, which turns out to be a giant gummy bear meteor. On impact, instead of shattering the earth, it bounces back to reveal the logo. Playing with their preexisting concept of a “happy world of Haribo”, these style frames show a funny and energetic commercial, featuring a space theme inspired by Haribo’s Starmix. Part of the concept was envisioning the opportunity for exciting worlds and situations in future commercials based on their different products.
Role
Individual project;
Research, Concept, Illustration

Programs
Photoshop





Narrative
The scene opens on a group of bears in the forest on the night of an eclipse. We cut to space, revealing that the eclipse was caused by a giant gummy bear hurtling towards Earth. However, the chewiness causes it to bounce off back into space, revealing the Haribo logo with a wipe.




Process

© Amanda Oesef 2020
amandaoesef@gmail.com