Haribo
Style FramesBrief
Create logo reveal style frames for Haribo, a confectionary company famous for their gummy candy. The concepts must fit into Haribo’s identity and history.
Concept
Using misdirection and humor, this sequence shows an eclipse, which turns out to be a giant gummy bear meteor. On impact, instead of shattering the earth, it bounces back to reveal the logo. Playing with their preexisting concept of a “happy world of Haribo”, these style frames show a funny and energetic commercial, featuring a space theme inspired by Haribo’s Starmix. Part of the concept was envisioning the opportunity for exciting worlds and situations in future commercials based on their different products.
Create logo reveal style frames for Haribo, a confectionary company famous for their gummy candy. The concepts must fit into Haribo’s identity and history.
Concept
Using misdirection and humor, this sequence shows an eclipse, which turns out to be a giant gummy bear meteor. On impact, instead of shattering the earth, it bounces back to reveal the logo. Playing with their preexisting concept of a “happy world of Haribo”, these style frames show a funny and energetic commercial, featuring a space theme inspired by Haribo’s Starmix. Part of the concept was envisioning the opportunity for exciting worlds and situations in future commercials based on their different products.
Role
Individual project;
Research, Concept, Illustration
Programs
Photoshop
Individual project;
Research, Concept, Illustration
Programs
Photoshop
Process
Process
