HARIBO LOGO REVEAL STYLE FRAMES


special thanks to:
Elaine Alderette

KEYWORDS
> Energetic
> Unexpected
> Exciting
Haribo is a confectionary company famous for their gummy candy. I was tasked to create mock style frames for a logo reveal. Using misdirection and humor, this sequence shows an eclipse, which turns out to be a giant gummy bear meteor. On impact, instead of shattering the earth, it bounces back to reveal the logo.

Playing with their preexisting concept of a “happy world of Haribo”, these style frames show a funny and energetic commercial, featuring a space theme inspired by Haribo’s Starmix. Part of the concept was envisioning the opportunity for exciting worlds and situations in future commercials based on their different products.


PROCESS