HARIBO LOGO REVEAL STYLE FRAMES
special thanks to:
Elaine Alderette
KEYWORDS
> Energetic
> Unexpected
> Exciting
Elaine Alderette
KEYWORDS
> Energetic
> Unexpected
> Exciting
Haribo is a confectionary company famous for their gummy candy. I was tasked to create mock style frames for a logo reveal. Using misdirection and humor, this sequence shows an eclipse, which turns out to be a giant gummy bear meteor. On impact, instead of shattering the earth, it bounces back to reveal the logo.
Playing with their preexisting concept of a “happy world of Haribo”, these style frames show a funny and energetic commercial, featuring a space theme inspired by Haribo’s Starmix. Part of the concept was envisioning the opportunity for exciting worlds and situations in future commercials based on their different products.
Playing with their preexisting concept of a “happy world of Haribo”, these style frames show a funny and energetic commercial, featuring a space theme inspired by Haribo’s Starmix. Part of the concept was envisioning the opportunity for exciting worlds and situations in future commercials based on their different products.
PROCESS
