As part of the Cedars Sinai LGBTQIA+ Cancer Awareness campaign, this was the first illustrated poster sent for review. Aimed towards LA’s youth, we focused on bold colors and type with the cheeky headline Let’s Not Go Viral! The illustration itself aims to make the topic of healthcare accessible and inclusive through an abstracted figure, and using a garden as a metaphor for the body.
Ultimately, the campaign shifted into our Let’s Talk About HPV initiative. Though the illustration was abandoned, the imagery lives in the updated campaign.