︎SPOTIFY
Style Frames, Campaign Design and Art Direction
ROLE
Concept and Story, Character Design, Storyboard, Illustration
Soundtrack Your Life
Style Frames, Campaign Design and Art Direction
ROLE
Concept and Story, Character Design, Storyboard, Illustration
CONCEPT
Going for an emotional approach, we wanted to explore how music can heal and bring hope, whilst touching on the isolating effect of mental illness. Playing on the trope of a depressed character in a bathtub, we placed them in a stormy ocean to represent the turmoil within, while butterflies flock on them to represent the heaviness of their problems. Hope is seen through a green light from a lighthouse that pierces the darkness and lifts the butterflies off. As the ocean calms down, they begin to pull themselves up.
It’s not a happy ending, but it’s the beginning of a better one.
Going for an emotional approach, we wanted to explore how music can heal and bring hope, whilst touching on the isolating effect of mental illness. Playing on the trope of a depressed character in a bathtub, we placed them in a stormy ocean to represent the turmoil within, while butterflies flock on them to represent the heaviness of their problems. Hope is seen through a green light from a lighthouse that pierces the darkness and lifts the butterflies off. As the ocean calms down, they begin to pull themselves up.
It’s not a happy ending, but it’s the beginning of a better one.
*speculative concept done at ArtCenter College of Design
COLLABORATORS
︎︎︎Cash Huang
︎︎︎Christina Ha
COLLABORATORS
︎︎︎Cash Huang
︎︎︎Christina Ha
