︎ESPN
Style Frames, Broadcast, Show Package, Pitch
ROLE
Research, Concept, Design
*Logo provided by client
Thursday Night Thunder
Style Frames, Broadcast, Show Package, Pitch
ROLE
Research, Concept, Design
*Logo provided by client
BRIEF
ESPN approached Plucky about designing a show package for the revival of Thursday Night Thunder, a stock car racing series featuring short races on short dirt tracks.
The original series was broadcast by ESPN and ESPN2 from 1989 to 2002.
ESPN approached Plucky about designing a show package for the revival of Thursday Night Thunder, a stock car racing series featuring short races on short dirt tracks.
The original series was broadcast by ESPN and ESPN2 from 1989 to 2002.
Pitch created at Plucky
Creative Direction
︎︎︎David Clayton
Art Direction
︎︎︎Iris Azadi
Creative Direction
︎︎︎David Clayton
Art Direction
︎︎︎Iris Azadi
01. GRIT
CONCEPT
Textural and gritty, this concept evokes the imperfection of dirt tracks and the determination of each driver to make it to the finish line.
02. NOSTALGIA
CONCEPT
The original broadcast of Thursday Night Thunder ran from 1989 to 2002.
This concept takes on the nostalgia of the show’s original fans, inspired by 90’s movie posters.
