Thursday Night Thunder
Style Frames, Graphic Design, PitchPROGRAMS
︎︎︎Photoshop, Illustrator
BRIEF
ESPN approached Plucky about designing a show package for the revival of Thursday Night Thunder, a stock car racing series featuring short races on short dirt tracks.
The original series was broadcast by ESPN and ESPN2 from 1989 to 2002.
ESPN approached Plucky about designing a show package for the revival of Thursday Night Thunder, a stock car racing series featuring short races on short dirt tracks.
The original series was broadcast by ESPN and ESPN2 from 1989 to 2002.
ROLE
︎︎︎Research, Concept, Design
*Logo provided by client
︎︎︎Research, Concept, Design
*Logo provided by client
CONCEPT 01
Textural and gritty, this concept evokes the imperfection of dirt tracks and the determination of each driver to make it to the finish line.
CONCEPT 02
This concept relies on the nostalgia of the show’s original fans, inspired by 90’s movie posters.
