︎DR. MARTENS
Style Frames, Campaign Design and Art Direction
ROLE
Concept and Story, Character Design, Storyboard, Illustration
Tough As You
Style Frames, Campaign Design and Art Direction
ROLE
Concept and Story, Character Design, Storyboard, Illustration
CONCEPT
Inspired by Dr. Martens’ Tough As You campaign, this sequence is about fighting for your freedom,in line with the brand’s values on individuality, standing up and “kicking back”. The narrative focuses on the act of breaking out, both literally and figuratively, out of the mouth of a monster
Inspired by Dr. Martens’ Tough As You campaign, this sequence is about fighting for your freedom,in line with the brand’s values on individuality, standing up and “kicking back”. The narrative focuses on the act of breaking out, both literally and figuratively, out of the mouth of a monster
*speculative concept done at ArtCenter College of Design
PROCESS
MOODBOARD
CHARACTER REFERENCES
IDEATION
I explored a broad range of scenarios from realistic to fantastical. I wanted to depict acts of standing up for yourself or for others. They can take place in public transportation, in school, and even in the belly of a monster.
STORYBOARD SKETCHES
PROCESS AND VALUE EXPLORATIONS
